Best email marketing software for Shopify in 2025

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Looking for the best email marketing app to grow your Shopify store? Then you’re in the right place! 

In this article, I’ve reviewed the top email marketing services that integrate directly with Shopify. I’ve highlighted their key features and the pros and cons you’ll want to consider before investing in any of these tools.  

Before we dive deeper, let’s quickly compare the ten apps and see how they work with Shopify. 

The perfect email marketing app for Shopify

Discover the top 12 email marketing platforms that integrate seamlessly with Shopify. Compare features, pricing, and capabilities to choose the best solution for growing your ecommerce business.

[TL;DR] The top 10 email marketing tools for Shopify 

Here’s a table that summarizes the best 10 email marketing tools you can use with your Shopify account. Or view the full list by clicking on the link below

(Jump to full list)

ToolProsMonthly price
GetResponse– Email marketing, SMS, web push notifications, live chats, and more– Prebuilt templates– Drag-and-drop email creator– Marketing automation solution for automated campaigns – Drag and drop automation builder– AI-powered product recommendations– Abandoned cart recovery$48.38 for unlimited monthly email sends 
Klaviyo– Email automation workflows– Variety of email marketing templates and a good email builder– Strong integrations with detailed contact data$45 for 15,000 emails per month 
Omnisend– Easy to use– Several pre-built automation workflows– Visual automation builder$41.30 for 2,500 contacts 
ActiveCampaign– Advanced automation capabilities– Ability to collect reviews for social proof– Easy-to-use email editor$49 for 1,000 contacts
Brevo– Multichannel marketing: SMS, emails, transactional emails, WhatsApp, mobile push notifications– Unlimited contacts on all plans– Robust automation features$16.17/mo
Campaign Monitor– Advanced automation capabilities– Ability to collect reviews for social proof– Easy-to-use email editor$26.10 for unlimited monthly send volume
Shopify– Built into Shopify– Inexpensive to start– Handy email branding editor$10 for 20,000 monthly email sends
Privy– Advanced pop-ups for lead generation & cart recovery– One of the top-rated apps in the Shopify App Store– Multichannel: pop-ups, SMS, and emails$30 for up to 1,500 contacts
MailerLite– Intuitive and easy-to-use dashboard – Advanced email creator– Modern landing page builder$27 for up to 1,000 email subscribers
Drip– Email builder with unique UI– Prebuilt automation workflows for e-commerce– Revenue data available inside the workflow editor$39 for up to 2,500 subscribers
Constant Contact– Supports multi-channel marketing– Visual drag-and-drop editor for automations– Decent website builder $30/mo for 1,000 contacts
SmartrMail– Includes several pre-made automation templates– Easy to use$15.75 for 1,000 subscribers

Video review of the best email marketing software for Shopify 

If you’d ask me about the best email marketing app for Shopify, I’d obviously say GetResponse. 

As you’ll read later in this article, it offers robust and highly practical features that any growing online store will find useful. 

But, watch the following review to make sure you’re making the best decision for your business.

Connect GetResponse to Shopify in 1-click

How do these email marketing tools work with Shopify? 

Some email marketing tools offer a bare minimum of features when integrated with Shopify. They let you create basic email templates, send promotional messages, and segment your customers based on their personal attributes. 

But there are also more versatile, enterprise-level ecommerce solutions that’ll let you send transactional emails and set up automated email campaigns to help you win back lost sales. These solutions will even help you reach customers via other marketing channels such as SMS, WhatsApp, and web push notifications. 

Shopify email marketing integration dashboard showing multi-channel capabilities including email, SMS, WhatsApp, and web push notifications for ecommerce automation

Also, confirm that the tool you’re about to choose has a direct Shopify integration. This saves you the technical headache and extra expenses of having to use third-party connectors like Zapier. 

A good Shopify email marketing app should also be easy to use. You want a platform with an intuitive dashboard. It may also help to get a solution that’s available in your local language (if English isn’t your native language).

What features should you look for in a Shopify email app?

You don’t want to waste time working with an email editor that’s clunky or makes it hard to create stunning email templates. Equally so, you’ll want to make sure the analytical dashboards provide you with actionable data insights that’ll help you steer your email marketing strategy

And if you get stuck, you’ll want to know that your email marketing service provider has your back – offering not only solid documentation but also on-demand training and 24/7 real-time support.

As a store owner, here are the key features you’ll want to see in your email marketing service: 

  • Direct integration with your ecommerce store to pass customer data in real-time
  • Prebuilt email templates that let you launch email marketing campaigns in moments
  • Drag-and-drop email editor to help you customize your emails to match your branding
  • Automation workflows that let you send automated campaigns based on your customers’ behavior
  • Popups and signup forms to promote your promotions and attract new customers
  • Additional features like SMS marketing automation, paid ads, or live chats that let you reach your customers via multiple channels

Now that you know what to look out for, let’s look at the tools that’ll best support your email marketing strategy.

Amp up your ecommerce marketing strategy with these resources:

12 best email marketing software for Shopify

Here’s the full list of software you can connect with Shopify to send promotional and transactional emails.

1. GetResponse

GetResponse email marketing platform dashboard showing comprehensive ecommerce features including automation workflows, email templates, and Shopify integration capabilities

GetResponse is an email marketing software for small to mid-market companies that also packs a lot of tools for growing ecommerce stores.

With GetResponse, you’ll be able to create and send marketing emails that look great on any device. The platform offers stunning, prebuilt email templates, as well as an intuitive email creator with advanced features like inbox and dark-mode previews, to ensure your campaigns are pixel-perfect. 

GetResponse prebuilt ecommerce email templates library featuring professional designs for Shopify stores including promotional campaigns and product showcases

Prebuilt ecommerce email templates in GetResponse.

GetResponse also supports personalized automated campaigns at scale. The platform integrates with your Shopify store and tracks customer behavior on your site. It can look at the products they visit, for example, and then use those insights to send relevant product recommendations. 

Once you’ve integrated GetResponse with your Shopify store, you’ll also be able to use customer data to create segments and send highly targeted email campaigns. That means every message will have a greater impact and generate more sales. 

In addition to highly engaging marketing emails, this platform also comes with a whole set of other features that Shopify merchants will find helpful in growing their stores.

GetResponse popup form template example showing lead generation and conversion optimization tools for Shopify ecommerce stores with customizable design options

Example of a pop-up form template available in GetResponse.

These include: 

  • Marketing automation workflows that let you send relevant communication on autopilot throughout the entire customer journey
  • Signup forms and popups that let you attract new customers and promote your sales campaigns
  • SMS marketing automation that allows you to reach existing customers with SMS messages wherever they are
  • Web push notifications to help you promote your new sales and discounts even when people aren’t currently on your ecommerce website
  • Live chat that gives you a direct channel of communication with potential customers who need more assistance
  • Product recommendations, both for your website and emails, that help increase the average order value generated by your customers
GetResponse marketing automation workflow builder showing visual drag-and-drop interface for creating automated email sequences and customer journey campaigns

Marketing automation workflow example.

And that’s only a fraction of all the features you’ll find inside GetResponse. You can also benefit from paid ads, a website builder, a landing page creator, webinars, and conversion funnels.

If English isn’t your native language, you’ll be delighted to know that the GetResponse dashboard is available in 10+ languages, and it offers email support in 8 different languages.

Pro tip: Check out the GetResponse Shopify integration and everything you can do with it.

GetResponse ecommerce analytics dashboard displaying sales revenue statistics, conversion tracking, and performance metrics for Shopify email marketing campaigns

Ecommerce sales revenue statistics in GetResponse

GetResponse pricing

GetResponse offers a very generous free plan that includes 2,500 newsletters, forms and popups, landing pages, plus access to all advanced features for 30 days. 

For Shopify store owners, it offers two paid plans:

  • Marketer – starts from $48.38 per month for 1,000 contacts, and includes promo codes, product recommendations, revenue reports, and other advanced marketing automation features.
  • MAX – custom-priced plan for store owners with larger lists or requiring more advanced features like a dedicated IP address, single sign-on access, and account management.

Pros and cons of GetResponse

ProsCons
Stunning, modern, and fully customizable prebuilt email templatesMarketing automation can feel a bit intimidating at first
Advanced drag-and-drop email creatorSMS feature is available only in the top plan
Advanced email and marketing automation platform that lets you reach your customers via emails, SMS, web push notifications, live chats, and moreAimed at growing online stores rather than beginners
Platform available in 10+ languages

SIGN UP FOR GETRESPONSE. 100% FREE.

👉 Check out the official GetResponse app in the Shopify app store.

2. Klaviyo

Klaviyo email marketing platform interface showing advanced automation features and customer data integration for Shopify ecommerce stores

Klaviyo is another email marketing app that should be on your radar if you’re looking to grow your Shopify store. 

It packs some advanced email marketing and automation features. It lets you set up advanced automated scenarios for attracting both new buyers and repeat customers. 

To build out your email campaigns, you have two options. You can start from scratch using their new email builder or pick one of the ready-made templates available through the old email creator. 

The new drag-and-drop builder is robust, offering full customization options and even providing logic conditions for displaying individual graphical elements. 

The older version is less flexible and slightly less intuitive, but it’s still usable if you are a small business without a graphic designer on the team.

Klaviyo email template library showing professional ecommerce designs with customization options for Shopify store marketing campaigns and customer communications

Email templates in Klaviyo.

The automation capabilities are very efficient. You’ll have access to the most critical workflows, including cart abandonment campaigns and lead nurturing sequences. 

The downside is that the platform primarily focuses on emails and SMS, offering no capabilities in other crucial marketing channels, such as web pushes or paid ads.

Klaviyo automation editor interface displaying visual workflow builder for creating email sequences, cart abandonment campaigns, and customer journey automation

Klaviyo automation editor.

Klaviyo pricing 

Klaviyo’s pricing varies depending on the size of your contact list and the number of SMS messages you want to send each month. 

For an email list of 1,000 contacts, the monthly bill will be $45/mo (email only) and $60/mo (email and 1,250 SMS). 

Pros and cons of Klaviyo

ProsCons
Good email automation workflowsThe dashboard has a steep learning curve
Variety of email marketing templates and a good email builderLets you market your store only through email and SMS
Strong integration that passes along a lot of contact informationUnresponsive customer service
Gets expensive once your list grows

Four Clever Scenarios for Ecommerce Marketing Automation

Learn how to create automated scenarios for ecommerce! Download premade templates and get your business growing today!

Download guide

Which email marketing feature is most important for your Shopify store – advanced automation workflows, multi-channel capabilities, or ease of use?

3. Omnisend

Omnisend multi-channel marketing platform showing email, SMS, and web push notification capabilities for ecommerce automation and customer engagement

Omnisend is an email, SMS, and web push notifications platform dedicated to ecommerce.  

It includes prebuilt automation for cart and product abandonment, new subscribers, customer feedback, and reactivation emails.  

When it comes to email marketing capabilities, the platform offers a solid range of features. It lets you send promotional campaigns, run A/B tests, and even automatically resend your messages to those who haven’t opened your first email.

Omnisend automation builder interface featuring visual workflow creation for ecommerce email sequences, cart abandonment, and customer lifecycle campaigns

Omnisend automation builder.

The tool offers a decent selection of email templates for different campaigns, ranging from happy birthday and new arrivals to mystery discounts and back-to-school campaigns. These templates also look like they’ve been designed with online stores in mind.

The email editor is intuitive and modern, although it lacks certain vital features like a built-in image editor, free image gallery, mobile optimization of specific elements, or dark-mode preview. 

Omnisend email template gallery displaying ecommerce-focused designs for Shopify stores including promotional campaigns, product announcements, and seasonal marketing

Overall, Omnisend is a good email marketing service, but it appears to be targeting more advanced users who have all their marketing assets prepared by a designer.

Omnisend pricing 

Omnisend offers a free plan with a monthly limit of 500 emails and 250 contacts.  

Paid email plans start at $14 per month for up to 1,000 contacts. The plan also comes with $1 in SMS credits to try. For more eCommerce capabilities, you’ll need to upgrade to the $41.30 per month plan. The plan gets you unlimited email sends, bonus SMS credits, and a personalized product recommender.  

Pros and cons of Omnisend: 

ProsCons
Prebuilt automations useful for eCommerce storesEmail editor lacks some advanced functionalities
Website tracking and advanced segmentationLimited number of email templates
Multichannel capabilities – SMS, web pushes, pop-ups, and emails

Related:

1. GetResponse promo codes: everything you need to know

2. Transactional email: what it is, why you need it [+examples]

3. 15 best abandoned cart email examples and best practices

4. How to market your Shopify store

4. ActiveCampaign

ActiveCampaign marketing automation platform showing advanced workflow builder with 500+ prebuilt automation templates for Shopify ecommerce integration

ActiveCampaign is another popular email marketing platform, focusing primarily on automation features that’ll help you grow your Shopify store. 

It comes with 500+ prebuilt automation workflows that’ll let you send welcome emails, post-purchase sequences, and many other advanced scenarios. 

While the platform seems to focus on B2B and sales automation, it also integrates with major eCommerce platforms, including Shopify.

ActiveCampaign automation builder displaying visual workflow editor for creating complex email sequences, customer journeys, and ecommerce marketing campaigns

ActiveCampaign automation builder.

Its email creator is elegant, yet a bit basic, lacking essential features like free stock photo libraries and sections that let you create advanced design layouts, such as zig-zag or two-column. 

ActiveCampaign offers a good variety of email templates, although they’re a bit outdated, so you may want to spend extra time polishing them up before launching major email campaigns. 

The signup form builder is pretty elegant, but it also comes with some limitations. It lets you collect essential information about your website visitors, but you won’t be able to do advanced targeting or time-delay your forms. 

Aside from emails and automation, ActiveCampaign also features: 

  • SMS and text campaigns
  • Social media and WhatsApp marketing
  • Web personalization
  • Landing pages
  • Chats
ActiveCampaign email template library showing professional designs for ecommerce marketing campaigns with customization options for Shopify store branding

Email templates in ActiveCampaign.

ActiveCampaign pricing 

ActiveCampaign doesn’t offer a free plan, but you can test it during their 14-day free trial. 

On top of that, it offers three paid plans with the Shopify integration: Lite, Plus, and Professional, ranging from $49 per month to $145 per month, supporting up to 1,000 contacts. 

Based on its pricing, it’s slightly more premium compared to many others you’ll see in this comparison. 

Pros and cons of ActiveCampaign 

ProsCons
Advanced marketing automation with 500+ pre-built workflowsHas a learning curve if you’re not very technically skilled
Multichannel capabilities via SMS, WhatsApp, and landing pagesLess-advanced email builder with slightly outdated email templates
Strong integrations with external appsBasic signup forms with limited targeting capabilities

5. Brevo

Brevo marketing automation platform interface showing multi-channel capabilities including email, SMS, WhatsApp, and paid ads for comprehensive ecommerce marketing

Brevo is a marketing automation platform that helps you send email blasts, run SMS campaigns, set up landing pages, and promote your business with paid ads. 

Compared to other email marketing tools in this roundup, it’s definitely on the more robust side. 

When it comes to the core email marketing functionalities, the platform offers a decent number of ready-made templates (although they’re quite old-school), as well as an intuitive email builder you can use to customize your campaigns.

The editor also comes with free stock photos (approximately 200), a built-in image editor, and the ability to display individual elements based on recipients meeting certain conditions. 

Brevo includes automated workflows organized into several categories based on their goal: to improve engagement, drive more traffic, increase revenue, or build relationships.

Brevo automation workflow builder showing visual interface for creating email sequences, customer journeys, and marketing campaigns with conditional logic

Brevo automation builder.

The workflows you can build using this tool can be very robust. However, the editor may feel a bit intimidating if you’re just starting. 

It’s also very strict, as it doesn’t let you choose where each element is placed in the arena. Thus, if you’re going to build an advanced scenario, you’ll end up with a very long, vertical workflow that may be challenging to analyze.

Brevo email template collection featuring classic designs for ecommerce marketing with customization options for Shopify store campaigns and newsletters

Brevo email templates.

Brevo pricing 

Brevo offers a generous free plan with unlimited subscribers and a send limit of up to 300 emails per day. 

It also offers two main paid plans, which support unlimited contacts but have sending volume limits. 

The Business plan is priced at $16.17/mo for up to 5,000 emails. It has no automation limit. 

Additionally, there is a custom-priced plan called Enterprise. 

Pros and cons of Brevo

ProsCons
Multichannel marketing – SMS, emails, transactional emails, paid adsQuite complicated UI, especially in the automation builder
Unlimited number of contacts on all plansExpensive – unlimited automation available only in the Premium plan
Robust automation featureSignup form editor only lets you build forms from scratch – no prebuilt templates

6. Campaign Monitor

Campaign Monitor email marketing platform showing ecommerce features including automation workflows, transactional emails, and analytics for Shopify integration

Campaign Monitor is an email marketing software that offers several useful features for eCommerce stores. 

Inside, you’ll find a robust email builder, marketing automation workflows, transactional emails, pop-ups, and, of course, analytics. 

The email builder looks very modern and is easy to use. It comes with a variety of blocks and free stock photos powered by Unsplash. What’s odd, however, is that the email editor doesn’t let you add different kinds of sections (for example, two-column) unless your template already had one in it. That means it’s not exactly flexible if you want to play around with your email layouts. 

The situation is different when it comes to its automation feature. The workflows are flexible, letting you create different email sequences based on the conditions you choose. It features a welcoming series, and you can segment your audience based on links clicked, emails opened, products purchased, or website visits.

Campaign Monitor CM Commerce automation builder interface showing ecommerce workflow creation for Shopify stores with customer segmentation and email sequences

CM Commerce automation builder.

Campaign Monitor also lets you generate and track promo codes, send automatic product recommendations, and provides you with sales revenue analytics – all useful for online stores.

Campaign Monitor email template gallery displaying professional designs for ecommerce marketing campaigns with modern layouts and customization options

Campaign Monitor templates.

Campaign Monitor pricing 

The ecommerce version of Campaign Monitor, called CM Commerce, comes in two plans. For a 1,000 contact list, you’d be looking at the Starter plan for $49 per month or the Growth plan for $99/mo.

Pros and cons of Campaign Monitor

ProsCons
Advanced automation capabilitiesMore expensive than some other platforms
Ability to collect reviews for social proofEmail editor isn’t as flexible
Easy-to-use email editorLimited multichannel capabilities – lack of SMS or web push notifications

7. Shopify email

Shopify Email official app interface showing built-in email marketing features with template branding editor and basic automation workflows for Shopify stores

Shopify Email is an official Shopify app that lets you run essential email marketing campaigns for your store.

The app is slightly more basic than the other platforms we reviewed in this round-up, but it might be a good place to start if you’re new to email marketing.

It offers a decent number of templates (about 30) and an email editor that lets you customize your messages fully. While it lacks some advanced features, like spam check and mobile-device optimization, it does include one handy feature called the template branding editor. With it, you can adjust the color scheme and font styles of all your email templates in one single place.

Shopify Email offers a growing list of premade automation templates that’ll let you welcome new subscribers, upsell first-time buyers, and win back old customers. You’ll also be able to set up custom workflows that’ll send emails automatically based on your scenario.

That’s about all you can do with this app – send emails and build email automation workflows. You’ll need to look for another tool if you’d like to do anything beyond that, like launching pop-ups to collect more subscribers, running re-marketing campaigns on Facebook, or conducting A/B tests for your promotional emails.

Shopify Email template collection showing basic email designs for ecommerce marketing campaigns with simple customization options and branding consistency

Shopify email templates.

Shopify email pricing

If your Shopify store is on any of the paid plans, you’ll be able to send up to 10,000 emails/mo via Shopify Email at no extra cost.

If you exceed this limit in a given month, you’ll have to pay $0.001 for every additional email ($1 for 1,000 emails).

Pros and cons of Shopify email

ProsCons
Developed by ShopifyLimited automations
Free to startAvailable only for email
Handy email branding editorNo list-building features

8. Privy

Privy email marketing platform showing advanced popup builder, email campaigns, and SMS marketing features designed specifically for ecommerce store growth

Privy is an email marketing tool worth checking out if you want to grow your online sales

Their main focus is pop-ups, email campaigns, and SMS campaigns. 

Throughout the entire signup process, it’s clear that this app has been designed specifically for ecommerce store owners. 

For starters, you can create your Privy account using your Shopify store login credentials. When you log in to their dashboard, you’re presented with imagery and metrics crucial for online merchants – conversion revenue, email revenue, and revenue from saved carts. 

Privy email template library featuring modern ecommerce designs for Shopify stores with focus on conversion optimization and customer engagement campaigns

Email templates in Privy.

The pop-up builder is also quite versatile. It offers even more dynamic and engaging form layouts. It not only lets you attract new subscribers, but you can also use it to promote your new sales campaigns. 

The email editor offers all the essential features you’ll need to set up an effective email marketing campaign. You have a variety of content blocks to choose from, and you can customize which ones won’t be displayed on mobile devices. 

Although their email template library isn’t very rich, the templates you’ll find there look quite modern. 

In terms of automation, Privy comes with pre-built scenarios that you can use for post-purchase email campaigns, like following up with customers to collect feedback. It also supports the recovery of lost baskets. Unfortunately, you cannot build custom workflows following more robust scenarios.

Privy email editor interface showing drag-and-drop functionality with content blocks and mobile optimization options for creating ecommerce marketing campaigns

Privy email editor.

Privy pricing 

Privy offers a free plan (for up to 100 contacts) as well as two paid plans based on the number of contacts and SMS volume. 

For a list consisting of 1,500 contacts, you’re looking at $30/mo.

For Shopify store owners interested in pop-ups alone, Privy offers a Pop-Ups and Display plan that starts at $24 per month for up to 10,000 monthly page views. 

Pros and cons of Privy 

ProsCons
Advanced pop-ups built to attract new contacts and save shopping cartsNo option to build custom automation workflows
One of the best-rated apps in the Shopify App StoreLimited email template library
Multichannel features – pop-ups, SMS, and emailsEmail editor lacks free stock images and more advanced features like inbox preview

9. MailerLite

MailerLite email marketing platform interface showing automation builder, ecommerce features, and landing page creator for Shopify store integration

MailerLite is an email marketing software with a simple automation builder, tools for product selling as well as a website and landing page builder. 

The ecommerce suite lets you build automated emails based on previous purchases, abandoned cart emails, ecommerce newsletters, and sales tracking. The platform also comes with several pre-built automation workflows, including a welcome series, win-back campaigns, birthday wishes, and new promotions.

MailerLite automation workflow interface showing Shopify integration with automated email sequences for ecommerce customer lifecycle management

MailerLite automation.

Similar to the previously reviewed apps, MailerLite features: 

  • An email builder with nicely looking pre-designed templates
  • Pop-ups and landing pages
  • Transactional email service
  • Built-in photo editing
  • Automation workflows

Overall, it’s a solid email marketing app, but the Shopify integration appears to be somewhat problematic. As you’ll see in the Shopify app store, the integration randomly disconnects, and the customer service isn’t too helpful.

Other than that, the app doesn’t offer as many multichannel features as it focuses primarily on emails and landing pages.

MailerLite email template gallery displaying clean, modern designs for ecommerce marketing with customizable layouts for Shopify store campaigns

Email templates in MailerLite.

MailerLite pricing 

MailerLite is one of the most affordable options in this roundup if you’re only interested in sending emails. 

It’s free for up to 1,000 contacts, but the free plan has a monthly sending limit of 12,000. Templates are also not available on the free plan.

If you want to have unlimited sends, you’re looking at $13.50 per month for 1,000 contacts. 

Pros and cons of MailerLite 

ProsCons
A bit old school, but with an intuitive and easy-to-use dashboardBasic automation options
Advanced email creatorLimited multichannel features
Modern landing page builder, albeit basicSlow and unresponsive customer service

Ready to supercharge your Shopify store with GetResponse?

Join thousands of successful Shopify merchants using GetResponse to grow their business. Get advanced automation, beautiful templates, multi-channel marketing, and 24/7 support – all in one powerful platform.

10. Drip

Drip email marketing platform showing unique email builder interface with ecommerce playbooks and revenue tracking for SMS and email campaigns

Drip is an SMS and email marketing platform for ecommerce businesses. 

It features an email builder, segmentation options, and ecommerce playbooks – premade pathways to help you sell. 

Drip features automation for various scenarios, including welcome series, abandoned cart reminders, and post-purchase emails.

Drip automation workflow builder displaying visual interface for creating ecommerce email sequences with revenue tracking and customer journey mapping

Drip automation.

Drip’s visual email builder is quite slick, although it may take some time to get used to, as it’s pretty different from what you’ll see in other email marketing services. At the same time, it has several strong elements, including clear identification of specific sections and real-time mobile and desktop previews. 

It also offers a decent variety of prebuilt templates. The problem is that choosing the right template can be a bit challenging, as the template view pod is very contained.

Drip email template collection featuring ecommerce-focused designs with unique visual layouts for Shopify store marketing campaigns and customer engagement

Drip email templates.

Drip pricing 

There’s no free plan, but you can test the campaign with a 14-day free trial. 

The price depends on the number of contacts and your SMS sending volume 

The price for 2,500 contacts is $39/mo for just emails. 

Pros and cons of Drip 

ProsCons
Slick email builder, although very different from what you may be used toOnly for SMS and email marketing
Prebuilt automation workflows for ecommerce businessesExpensive compared to other email marketing apps
Revenue data is available right inside the workflow editorMarketing automation builder is hard to use

11. Constant Contact

Constant Contact email marketing platform showing multi-channel capabilities including landing pages, social media posts, and automation workflows for ecommerce

Constant Contact has many alternatives, but it remains a well-known email marketing software that also offers multichannel functionalities, including landing pages, social media posts, and surveys. 

Its email marketing suite includes standard features like signup forms, segmentation, an email builder, and email automation. 

The email builder works well, but its UI is slightly more old-school compared to other similar platforms. Despite that, it packs some useful features that aren’t very common in this space, like a poll box, event RSVP box, and product box. 

The email templates are slightly outdated, but you’ll still be able to find some nicer-looking ones that’ll work well for your ecommerce business. 

When it comes to email automation, Constant Contact’s workflow builder is a bit basic. You can’t split-test your sequences, segment your audience within the workflow, or follow up via other marketing channels, like web push notifications.

Constant Contact automation workflow builder showing basic email sequence creation with drag-and-drop interface for ecommerce marketing campaigns

Constant Contact automation.

You can use their sign-up form builder if you want to build a big email list. However, the builder is not very modern and doesn’t include pre-built templates. On the other hand, their website builder is modern and can help you set up a landing page efficiently. 

Constant Contact email template library featuring traditional designs for ecommerce marketing with customization options for Shopify store campaigns

Constant Contact email templates.

Constant Contact pricing 

CC doesn’t offer a free plan, but its free trial lasts for 60 days. Unfortunately, the signup form builder is not included in the free trial. 

Constant Contact provides three paid plans: Lite ($30/month), Standard ($55/month), and Premium ($110/month). These prices are for up to 1,000 subscribers. You’ll need at least the $55/month Standard plan to unlock advanced email capabilities, such as scheduled email sends, subject line A/B testing, resending to non-openers, and engagement segmentation. 

Pros and cons of Constant Contact 

ProsCons
Free trial plan lasts 60 daysIt’s more expensive than most other platforms
Email editor includes many blocks and sectionsThe email automation workflows are a bit basic
No transactional emails

Want to see how Constant Contact compares with GetResponse? Have a look at our detailed GetResponse vs. Constant Contact review.

Read more: 10 Best Popup Software Reviewed

12. SmartrMail

SmartrMail email marketing platform interface showing ecommerce-focused features with pre-made automation templates and Shopify integration capabilities

SmartrMail is a newcomer to the market, founded in 2016. It’s an email and SMS marketing platform that features tools for creating emails, segmentation, and pop-ups. 

It also includes six pre-made automations for welcoming series, abandoned carts, win-back campaigns, post-purchase follow-up, cross-sales, and product review requests. 

SmartrMail automation workflow showing pre-made winback series template for re-engaging inactive customers with automated email sequences

SmartrMail automation.

Audience segmentation is based on deep data usage from Shopify. However, you can only track customer purchase activity. 

As far as the email templates go, some look very modern and sleek, while others are quite outdated. The editor is rather basic, and it doesn’t feature an image gallery.

SmartrMail email template collection showing mix of modern and basic designs for ecommerce marketing campaigns with simple customization options

SmartrMail email templates.

Interestingly, the platform can only be accessed if you already have an account with Shopify or another ecommerce platform. That might potentially mean their integrations will be well-developed, but it also poses a risk in case you ever decide to migrate your shop to a platform they don’t support, such as Magento.

SmartrMail pricing 

You can use SmartMail for free if you have less than 200 subscribers. 

The Essentials plan is priced at $15.75/month for 1,000 subscribers, and you can send 12 emails per subscriber. It also includes a browse abandonment automation trigger.

The Pro plan is priced at $41.30/month for 1,000 subscribers. The plan lets you send unlimited emails, A/B test, and use automations without a cap. 

Pros and cons of SmartrMail

ProsCons
Easy to useThe email editor is rather basic
Includes several prebuilt automation workflowsThe email automation workflows are a bit basic
Limited email template library

Which email marketing app feature matters most for your Shopify store success – pricing, ease of use, or advanced automation capabilities?

Best email marketing app for Shopify – which one to choose? 

Online store owners sometimes need some help to know exactly which ecommerce email marketing app to choose based on their specific needs. That’s why we always try to cover the best email marketing tools for different use cases.  

Even if you’re just starting, your safest bet is on an email marketing software that includes more features than just email automation. 

In the future, you may need to announce your new sales promotions via SMS, web push notifications, pop-ups, or offer real-time customer support through live chats. 

You’re welcome to shop around and try out some of the email marketing tools we’ve listed above – they all offer free trials or regular free accounts. 

And in case you’ve made up your mind to give GetResponse a try, go ahead and take it for a spin.

Grow your Shopify store with GetResponse

Grow your business and boost revenue with an easy, affordable platform that brings email, automation, online courses, and paid newsletters together.

Create FREE account

And if you ever get stuck, be sure that the great customer support will be glad to offer you a helping hand. 

The free plan gives you access to all the tools you’ll need to grow your Shopify store. 


Michal Leszczynski
Michal Leszczynski
Meet Michal Leszczynski, Head of Content Marketing and Partnerships at GetResponse. With 10+ years of experience, Michal is a seasoned expert in all things online marketing. He’s a prolific writer, skilled webinar host, and engaging public speaker. Outside of business hours, Michal shares his wealth of knowledge as an Email Marketing lecturer at Kozminski University in Warsaw. You can reach out and connect with Michal on LinkedIn.

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