Lead generation machine for enterprise
Finally, one of the key issues with the previous email marketing provider was that the growth of the contact list was much too slow. Indeed, targeting high-level executives in the big-data industry can be challenging. To address that issue, the company
used simple web forms, collecting only basic information such as name, email, and job title.
”Our contact list is growing faster with GetResponse for various reasons: the subscription rate has increased; poor advertisers have been replaced by better ones, generating higher open and CTR; and also due to the platform itself,” says Vincent. ”It’s
possible that fewer subscribers are marked as bounced with GetResponse, and so we’re growing faster, yet without hurting open and click rates.”
The results? Data Science Central adds an average of 2500 new subscribers each month, while their contact list has reached 140,000 emails and still counting!