From biology to business
With a biology degree under her belt, Katie turned her attention to the world of business. MBA in hand, she started her own marketing agency – drawing on the time management skills honed during her science days.
I love being my own boss. I had a couple of jobs working for other people, but it was always on my schedule and my time. I was always interested in doing my own thing and being my own success.
Smarter scheduling and striving for work-life balance have been key to Katie’s success.
But she also knows marketing isn’t a one-off job. It’s all about cultivating longlasting relationships – and crafting long-term strategies, so her clients get the best results.
And email marketing via GetResponse has played an important part in that success.
After conducting a lot of research (she is a scientist after all!) Katie switched from two major players to a free trial with GetResponse. She was happy to discover it was an easy‑to‑use, affordable platform and a better fit for her business.
In no time at all, Katie set up her own email templates and added her own email lists – tapping into the 24/7 support when she needed it.
No matter what day or time I’m working on my campaigns, I know I can get my questions answered quickly – without much downtime to my production.
I also love to explore the new email templates. They offer a great place to start a new email campaign, and save me a lot of time on design.
With GetResponse, Katie has been able to get open rates of between 30% and 40% for her clients’ campaigns. By paying close attention to the click rates, Katie and her team can ensure the most effective, engaging content is sent to her clients’ contacts.
With GetResponse, I can work with multiple clients on their email marketing campaigns. It’s an easy to use, cost-effective way to create emails for our clients.
The best part? Katie now enjoys a great work-life balance. She avoids overworking, and makes the most of her children’s naptime – when she “becomes a superwoman!”
I can create e-newsletters from anywhere at any time, schedule them for a specific delivery date and time, and then forget about it… until I receive the automatic 24-hour update on my stats!
And that means more time to run after the kids, go to the beach, hit the shops, or simply enjoy life.